About 0x

0x was built for people who live on the internet — and understand it.

Not the highlight-reel crypto.
Not the LinkedIn version.
The late-night charts, the Discord trenches, the jokes only ten people understand. The culture behind the candles.

Crypto didn’t just create new assets.
It created new identities, new tribes, new ways of signaling belief.
We wanted something physical that matched that reality.

0x is a crypto-native apparel brand — designed for memecoin communities, builders, traders, artists, and anyone who’s ever felt more at home online than anywhere else.

We don’t make merch.
We make signals.

Every piece is rooted in internet culture, market psychology, and the shared language of crypto. Some designs are obvious. Some are coded. If you know, you know.

Why Memecoins

Memecoins aren’t about fundamentals.
They’re about culture, coordination, humor, and belief.

They’re inside jokes that escaped the group chat.
They’re community-owned narratives that move faster than institutions.

We respect that.

That’s why 0x exists alongside memecoin culture — not above it, not pretending to “professionalize” it, and not apologizing for it.